Top Publisher questions

Below is a list of common questions from publishers new to the InPage Ad Network. If you do not find what you are looking for, you can request answers to specific technical and support questions by visiting our Support Centre.

 

Publisher FAQ

• When will I get paid?
• Should I submit a "Tax Number"?
• What should I put in the "Make checks payable to" field?
• What are the InPage payment criteria?
• What types of sites do you allow?
• Why isn't my site showing commercial ads?
• How do I generate earnings from InPageAds?
• Can I use other ad networks in addition to InPage?
• How do I improve my InPageAds earnings?
• What should I do after my account is approved?
• How do I use the InPage Display and Text Ad Script?
• What are the InPage Content Channels?
• What Display and Text ad sizes does InPage support?
• What Mobile ad sizes does InPage support?

When will I get paid?

InPage pays when your earnings have reached the maturation period. Payments are processed once per month, at the beginning of the month. Payments are made either by cheque or bank transfer once we have validated your earnings and the payment criteria has been met. InPage begins the validation and collection process during the first week of the month on the previous month's earnings, once we complete this process we send payment a couple of weeks later.

This means should you meet the payment criteria you will receive your payment around the end of the month following the earnings period.

Payments by Cheque:
U.S. addresses: cheques typically arrive within 7 to 10 business days.
International addresses, it can take up to 21 business days for your cheque to arrive.

Account Balances:
Should your account balance not have met the payment criteria, we will roll your earnings over to the following month.

Remittance information:
Publishers are required to complete all remittance information in their account profile. InPage will hold and roll over earnings on accounts that contain incomplete information.

Terms and Conditions or Policies:
A publishers account that violates our Terms and Conditions or Policies may be placed on hold and payment suspended from the date that InPage begins its investigations into potential violations. Based on the findings of the investigation, InPage may charge back the publishers account, and/or refund advertisers for clicks received on the publishers site. Publishers found to serve, promote, distribute, link to and/or support Viruses, Malware and Spyware will forfeit all unpaid earnings. InPage maintains a zero tolerance policy in this regard.

Should I submit a "Tax Number"?

Depending on your location, you may be required to provide certain information for tax purposes. Currently Tax numbers are for US tax purposes only. If you are a U.S.  Citizen or Business you are required to enter a valid Tax ID. If you are an international publisher, then you can leave that part of the form blank.

What should I put in the "Make checks payable to" field?

You should put the name of the person or company that will be cashing or depositing the cheque payments for your account. Please ensure that this field is correctly populated as your bank may not accept payments containing misspelt or incomplete information.

What are the InPage payment criteria?

There are several factors that may determine your eligibility to be paid for your InPage earnings and vary according to your selected currency. Currently we only support U.S. Dollars; payouts are made when unpaid earnings exceed U.S. $100  

Payment Minimums:
InPage requires that active accounts meet a minimum payment ceiling before payments are made. InPage does not issue payments below the payment ceiling set for your currency as bank charges and fees can exceed the payment amount.

You will be paid out once your unpaid earnings reach the payment minimums and there are no holds on your account. Payment minimums are based on your selected currency.

Account Cancellation:
InPage does not issue payments below the payment ceiling set for your currency as bank charges and fees can exceed the payment amount. Should you choose to cancel your account below the payment ceiling you will forfeit the unpaid earnings.

Cancelled accounts with earnings above the payment ceiling will receive payment approximately 90 days from the end of the month of cancellation.

What types of sites do you allow?

The Publisher Acceptable Use Policy contains our rules for publishers.  You can read the policy by clicking here.

The most common reason for a site to be rejected is that it does not contain sufficient content or it contains inappropriate content. Please make sure your site is fully constructed and functional and that the site contains original content, before registering it with InPage.

Sites containing user generated content, should be moderated it to ensure content that does not violate our Publisher Acceptable Use Policy.

Why isn't my site showing commercial ads?

Your site may not be fully registered with InPage or the approval process failed or may have been suspended. Please check your e-mail for notifications from InPage. Commercial advertising will usually activate on a site within 24 hours of registration and approval.

Login to InTouch and click "Manage Website Ads" should ads be listed it means your site is approved and ads are active. Should you not see any ads in your site, please check the InPage ad script.

Modified or incomplete code:
Make sure you have not edited the InPage Ad code or accidentally omitted any code when placing the code in your site. The ad code may not work if you accidentally remove a portion of the code.

Site Default Ads:
As InPage consists of highly qualified websites within our ad network, there may be times when may not have targeted advertising to display to some visitors to your site, in this instance we revert to your own ads or to ads from secondary ad networks. For this reason InPage provides a free ad rotation service, for your convenience.

To enable this feature log-in to InTouch
- go to "Advert Management"
- Click the "Upload An Advert" button and follow the steps.

Related: Can I use other ad networks in addition to InPage?

How do I generate earnings from InPageAds?

All ads in the InPage ad network are paid out at an effective CPM rate.

CPM (cost per thousand impressions). An impression is the number of times an ad is displayed and you earn for every 1000 views on an ad. IAS ads are paid out on the same basis but command higher CPM's meaning you will earn more.

Pricing is determined by the amount of inventory available on your site and the competition between advertisers to appear on your site. InPage automatically optimizes the ads matched to your site so that the highest paying ad available is displayed.

You may elect to make use of our Rate Card Manager to set your own CPM's and determine your own earnings. Rate Card keys must be shared with an advertiser before they can advertise in your site.

Can I use other ad networks in addition to InPage?

InPage allows you to utilize multiple ad networks on the same sites, we have no policy against this. Publishers are welcome to serve ads from other ad networks and have the flexibility to utilize our free ad rotation service to serve either their own ads for their own use or they may elect to serve a combination of both.

Many of our clients use our service to rotate their own advertising and/or to rotate ads from other ad networks. This allows you to maximise revenue and set the right combination that works for you. We recommend you contact your secondary ad networks directly for their specific policies regarding multiple networks before using their scripts within InPage.

To enable this feature log-in to InTouch
- go to "Advert Management"
- Click the "Upload An Advert" button and follow the steps.

We recommend that you save your secondary ad network ad scripts as a HTML file prior to beginning this process. To do this, open a Notepad editor, paste the full secondary ad network script into the blank page and save the file with a relevant name. e.g. AdNet2_468x60.htm

Please note that clicks or earnings from your secondary ad network will not be reflected in your InPage account or statistics.

How do I improve my InPageAds earnings?

InPage targets advertising based on advertiser requests and requirements, certain countries are targeted more by some advertisers than others. For this reason focusing your attention on visitors from the larger countries will attract more visitors and thus more income.

Ads should be clearly visible and should be placed towards the top of your pages; ads should be placed in the direction of your text. If your site is in a language that is read from left to right, your ads should predominantly be placed on the right.

InPage allows you to select multiple sizes when configuring your ad script; this should be used in places where your site will accommodate variable sizes. For example:  a sites design may allow for the placement of a 300x250 ad unit as well as a 250x250 without interfering with the display of your content.

The same applies to content channels, InPage allows the selection of multiple content channels, but it is important that you match your selected content channels to the content in your site, select content channels that compliment your sites target audience. For example if your site is a source of recipes and cooking information, you should select content channels relating to Food and Beverages. Ads that match content earn higher conversion ratios and click through's and you will too. 

IAS ads command higher CPS's than banner ads, when combined IAS ads improve banner visibility and click through ratios, the installation of our IAS software on your web server will enable this format, it will increase your ad inventory and your site ' s appeal to advertisers. You can select where IAS ads display in your site, you might want to place them between high traffic areas. For example a News site may place IAS ads between the sites various sections, at the same time targeting the content channel to match the requested page. Visitors clicking from the main news page to the sports section will be displayed sports advertising, the ads on the landing page can be sequenced to match the IAS ad. 

For more insight and information visit the InPage blogs, forums and articles sites.

What should I do after my account is approved?

The first action you should perform is to login to InTouch:

-Update your Profile
Click on the Update your Profile link and complete all the required information, this is important as should we need to reach you or process payments to you we will require this information. It is important to note that you should regularly visit this page and ensure your information is up to date.

-Register your Website/s

-Upload your default advertising
Visit "Advert Management". We have made this easy; you are welcome to select either Image or Text ads as your default ads. Should you choose not to configure your own default ads, InPage will serve InPage branded or public service advertising until such time as your site is approved. Please note InPage supports secondary ad network ads, these ads can be uploaded here, Click "Upload An Advert" button and follow the steps. 

-Place the InPage Ad script into your site
InPage targets advertising based on advertiser requests and requirements, certain countries are targeted more by advertisers than others.

How do I use the InPage Display and Text Ad Script?

Chances are you are like us and you want to get up and running as fast as possible, you do not have time to read detailed manuals and just want the basics and bare necessities.

<script type="text/javascript" src='http://www.inpageads.com/index.cfm/p/advertise.htm
?campaign_id=INPAGE_CAMPAIGN_ID   (Do not edit, change or remove)
&category=                        (InPage content channels, comma seperate)
&adv_size=                        (IAB sizes, comma seperate)
&text=                            (yes/no/blank)
&backcolor=                       (Six Character Hex code, no #)
&bordercolor=                     (Six Character Hex code, no #)
&fontcolor=                       (Six Character Hex code, no #)
&hcolor=                          (Six Character Hex code, no #)
&linkcolor=                       (Six Character Hex code, no #)
'>
</script>

InPage does not require, site identifiers or site codes to be added to our script, we identify your site automatically and target advertising accordingly. All you need to do is take the script and insert it into your site.

We allow you to choose to display: Display and Text ads individually or alternate between formats if you like. You are free to shorten our ad script to:

<script type="text/javascript" src='http://www.inpageads.com/index.cfm/p/advertise.htm
?campaign_id=INPAGE_CAMPAIGN_ID
&category=
&adv_size=250x250
&text=no'>
</script>

 
Should you shorten the ad script and enable Text ads, your Text ads will serve in our default colors.


The Script Display Ad: 728x90 IMU - (Leaderboard)

<script type="text/javascript" src='http://www.inpageads.com/index.cfm/p/advertise.htm
?campaign_id=INPAGE_CAMPAIGN_ID
&category=business,finance,news
&adv_size=728x90
&text=no'>
</script>

                Leave &text= [blank] to alternate between Display and Text Ads.

 

The Script Text Ad: 468x60 IMU - (Full Banner)

<script type="text/javascript" src='http://www.inpageads.com/index.cfm/p/advertise.htm
?campaign_id=INPAGE_CAMPAIGN_ID
&category=
&adv_size=468x60
&text=no
&backcolor=003874
&bordercolor=003874 
&fontcolor=FFFFFF
&hcolor=CEFFBF
&linkcolor=FFBF00'>
</script>

                Leave &text= [blank] to alternate between Display and Text Ads.


Multiple Sizes and Content Channels
InPage allows you to select and use multiple content channels and ad sizes by separating them with a comma.

<script type="text/javascript" src='http://www.inpageads.com/index.cfm/p/advertise.htm
?campaign_id=INPAGE_CAMPAIGN_ID
&category=business,finance,news
&adv_size=300x250,250x250
&text=yes
&backcolor=003874
&bordercolor=003874 
&fontcolor=FFFFFF
&hcolor=CEFFBF
&linkcolor=FFBF00'>
</script>

Setting Text Ad colors 160x600 IMU - (Wide Skyscraper):

<script type="text/javascript" src='http://www.inpageads.com/index.cfm/p/advertise.htm
?campaign_id=INPAGE_CAMPAIGN_ID
&category=
&adv_size=160x600
&text=yes
&backcolor=003874
&bordercolor=003874 
&fontcolor=FFFFFF
&hcolor=CEFFBF
&linkcolor=FFBF00'>
</script>

 

What are the InPage Content Channels?

InPage maintains a list of 38 content channels. You are free to combine these in any form you like by separating them with a comma. Please always ensure that the content channels that you select are relevant to your sites content. Choosing content channels that are not relevent to your sites content may result in your earnings dropping.

1.      Arts 2.      Audio 3.      Automotive 4.      Beauty 5.      Beverages 6.      Business 7.      Career 8.      Communities 9.      Computers 10.    Cosmetics 11.    Education 12.    Electronics 13.    Employment 14.    Entertainment 15.    Family 16.    Fashion 17.    Finance 18.    Fitness 19.    Food

20.    Fragrances 21.    Games 22.    Health 23.    Home 24.    Internet 25.    Jobs 26.    Kids 27.    Lifestyle 28.    News 29.    Real Estate 30.    Recreation 31.    Reference 32.    Shopping 33.    Social Network 34.    Sports 35.    Technology 36.    Travel 37.    Video 38.    Web

 

What Display and Text ad sizes does InPage support?

InPage supports many different sizes of Display and Text ads, as defined by the IAB. We also support a range of sizes for Mobile Ads

The IAB have defined a set of Universal Ad Package Specs and we recommend that each publisher include these 4 advert standards as their base minimum supported advert sizes.

Universal Ad Package Specs	Recommended Maximum Initial Download Fileweight	Recommended Animation Length (Seconds)
300 x 250 IMU - (Medium Rectangle)	40k	:15
180 x 150 IMU - (Rectangle)	40k	:15
160 x 600 IMU - (Wide Skyscraper)	40k	:15
728 x 90 IMU - (Leaderboard)	40k	:15

 
All supported sizes, please separate with a comma if you would like to combine multiple sizes.

Display and Text ads: Banners & Buttons             
468x60 IMU - (Full Banner) 
234x60 IMU - (Half Banner) 
88x31 IMU - (Micro Bar) 
120x90 IMU - (Button 1) 
120x60 IMU - (Button 2) 
120 x240 IMU - (Vertical Banner) 
125x125 IMU - (Square Button)
728x90 IMU - (Leaderboard)

Display and Text ads: Rectangles & Pop-ups        
300x250 IMU - (Medium Rectangle) 
250x250 IMU - (Square Pop-Up)
240x400 IMU - (Vertical Rectangle)
336x280 IMU - (Large Rectangle) 
180x150 IMU - (Rectangle) 
300x100 IMU - (3:1 Rectangle) 
720x300 IMU - (Pop-Under)

Display and Text ads: Skyscrapers          
160x600 IMU - (Wide Skyscraper)
120x600 IMU - (Skyscraper)
300x600 IMU - (Half Page Ad)

What Mobile ad sizes does InPage support?

InPage supports many different sizes of Mobile ads, as defined by the Mobile Marketing Association. We also support a range of sizes for Display and Text Ads

Mobile: 6:1 Aspect Ratio
300x50 IMU - (X-Large Image Banner) 
216x36 IMU - (Large Image Banner) 
168x28 IMU - (Medium Image Banner) 
120x90 IMU - (Small Image Banner) 

Mobile: 6:1 Aspect Ratio
300x75 IMU - (X-Large Image Banner) 
216x54 IMU - (Large Image Banner) 
168x42 IMU - (Medium Image Banner) 
120x30 IMU - (Small Image Banner) 

Mobile: iPhone
300x50 IMU - (X-Large Image Banner) 
192x53 IMU - (Large Image Banner)